Rowerowe Koło

Rowerowe Koło is a local bike business offering rental, repair and sales, built on a real love of cycling and honest, personal service.

The goal of this project was to move away from loud, aggressive bike shop aesthetics and create a brand that feels friendly, trustworthy and down to earth.

Instead of positioning cycling as something for professionals, the focus was on making it feel accessible. Something for everyday riders, families and anyone who simply enjoys being on two wheels.

Yoga for you

Yoga for you is
a modern yoga brand created to feel personal, welcoming and grounded in real connection rather than perfection.

The goal of this project was to move away from overly polished, generic yoga aesthetics and create a brand that feels calm, but still human and approachable.

Instead of positioning yoga as something aspirational and distant, the focus was
on making it feel accessible. Something that fits into everyday life.

The concept was built around the idea of movement and simplicity. The name itself means “bicycle wheel”, so the wheel became the natural starting point.

The visual direction explores simple forms, clear structure and a sense of energy, reflecting the experience of riding rather than relying on literal bicycle imagery.

The aim was to create a brand that feels active without being aggressive, and clean, without losing personality.

CONCEPT & DIRECTION

The concept was built around the idea
of balance and simplicity.

The visual direction explores soft forms, natural movement and a sense of ease, reflecting
the experience of yoga itself rather than relying on literal imagery.

The aim was to create
a brand that feels calm without being empty, and minimal, without losing warmth.

The logo frames the initials RK with two open wheel shapes, so the mark reads as a bike at first glance. It’s intentionally simple, allowing it to feel recognisable and adaptable across different touchpoints, from signage to social media.

Typography balances clarity and character. League Spartan brings a confident, geometric voice, while Inter keeps the supporting text clean and easy to read.

The color palette was designed to feel fresh and grounded, combining deep green and teal with a warm orange accent and a soft off-white. The tones feel natural and outdoorsy, while the orange adds energy and makes key messages stand out.

VISUAL IDENTITY

The logo uses fluid, organic shapes inspired by movement and breath. It’s intentionally simple, allowing it to feel timeless and adaptable across different touchpoints.

Typography balances clarity and softness. It’s clean enough to feel modern, but not overly rigid.

The color palette was designed to feel grounded and calming, using muted tones that create a sense of stability while still feeling fresh and contemporary.

The final identity feels cohesive and welcoming.

It creates a sense of trust, making the brand feel approachable for both casual riders and more experienced cyclists.

The client’s own words say it best: “Logo came out exactly how we imagined it, maybe even better.”

Instead of trying to stand out through complexity, Rowerowe Koło stands out through clarity and personality.

Because strong brands aren’t just beautiful, they feel right.

OUTCOME

The final identity feels cohesive and inviting.

It creates a sense of trust, making the brand feel approachable for both beginners and more experienced clients.

Instead of trying to stand out through complexity, Yoga for you stands out through clarity and emotional connection.

This project reflects my approach to branding: creating identities that are not only visually consistent, but also aligned with how the brand wants people to feel.

Because strong brands aren’t just beautiful, they feel right.

This project reflects my approach to branding: creating identities that are not only visually consistent, but also aligned with how the brand wants people to feel.